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Pay-Per-Click Marketing Analysis

Using Niche Analysis To Set Up Your Ads



Whether you're using Yahoo Search Marketing, Adwords, or other Pay Per Click methods to bring traffic to you're site, you should integrate some niche keyword analysis into it.

If you want to make it easier for you, find keywords without much competition.

Go to Google and search for your main keyword. How many sponsored ads are there? If there are ads on less than 3 search pages, you've got a niche that isn't too competitive in the pay-per-click realm.

I started my 1st niche site on something that I was pretty passionate about. I didn't do any marketing analysis at all. I listened to a lot business guru's that said, "focus on your passion!" What if millions of others are marketing the same passion as you?

Well, working on my passion had more than 25 search pages of sponsored ads. It might of had more than 1000, but I got tired looking. If marketing your passion is too costly, why not look for less costly opportunities instead that have a high demand? Also, is there anyway to make your passionate niche more unique?

Although there's still money on the table for my passionate niche, there's many other less competitive niches that have money on table as well. I'm sure you wouldn't want to work hard as well...wouldn't you? I eventually realized that I should work smarter, and not just harder.

So start doing some preliminary pay-per-click niche analysis. After doing it, you'll be able to uncover keywords that have an acceptable search count without much competition.

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