Skip to main content

Pay-Per-Click Marketing Analysis

Using Niche Analysis To Set Up Your Ads



Whether you're using Yahoo Search Marketing, Adwords, or other Pay Per Click methods to bring traffic to you're site, you should integrate some niche keyword analysis into it.

If you want to make it easier for you, find keywords without much competition.

Go to Google and search for your main keyword. How many sponsored ads are there? If there are ads on less than 3 search pages, you've got a niche that isn't too competitive in the pay-per-click realm.

I started my 1st niche site on something that I was pretty passionate about. I didn't do any marketing analysis at all. I listened to a lot business guru's that said, "focus on your passion!" What if millions of others are marketing the same passion as you?

Well, working on my passion had more than 25 search pages of sponsored ads. It might of had more than 1000, but I got tired looking. If marketing your passion is too costly, why not look for less costly opportunities instead that have a high demand? Also, is there anyway to make your passionate niche more unique?

Although there's still money on the table for my passionate niche, there's many other less competitive niches that have money on table as well. I'm sure you wouldn't want to work hard as well...wouldn't you? I eventually realized that I should work smarter, and not just harder.

So start doing some preliminary pay-per-click niche analysis. After doing it, you'll be able to uncover keywords that have an acceptable search count without much competition.

Comments

Post a Comment

Popular posts from this blog

How To Stop Spambots From Stealing Your Email Address

If you've listed your email address on your website, I'm sure you've been bombarded with SPAM. Tons of email addresses are taken from websites manually, or through computer programs called SPAMbots. They rip email addresses for the sole purpose of spamming. One of the best ways to avoid these SPAM programs from taking advantage of your email address is to use a contact form. Using a server side form will hide your email address from site visitors, as well as SPAMbots. If you're not sure how to set up a form, you can also encrypt your email address. A site that I use is Email Riddler from Dynamic Drive . It will encrypt your email so that it is hidden from the SPAMbots. All you have to do is enter your email address, link text, and an optional subject line, click on the button and a javascript is automatically generated for you. Just copy it and paste it into your website where your email or contact us code would usually go.
3 comments
Read more

This Months Star - Earning More Than $144K / Mo

I have to say congrats to super affiliate Kieron Donoghue. After reading his posts on Sitepoint , I realized that I should be focussing on pay-per-click (PPC) more than natural search. It's an idea that I first started to really impliment after reading Rosalind Gardner's book , but I was still pumping out a lot of content for natural search. I've been probably doing 80% SEO and 20% PPC. After reading his posts, I've decided to pump up my PPC ads. Here's a few quotes from Kieron: "Above is a picture taken of 1 of the 5 pages from my business bank statement that relates to late December 2005, early January 2006. Obviously I've used Photoshop to key out some banking reference codes. I've only posted a picture of 1 page instead of all 5 as I don't want to disclose exactly how much I earn in a month. (BTW the currency of my bank statement is £UK Pounds Sterling). As you can see the rough total on that 1 page alone is roughly £82,000 which works out a...
2 comments
Read more

SEO Blogs ....argghhhh

Over the last few days, I've tested out several flatfile blogs, hopefully to manage my content. I've tried out blosxom (Perl-based), Pivot, and some CMS programs like PHP-CMS, and Limbo. I learned the basics of all of these and all of them were great for blogging or managing content. I also got some good details from this site: http://www.asymptomatic.net/blogbreakdown.htm The problem I'm faced with is SEO (Search Engine Optimization). I couldn't change the URL's or Metadata to be SEO URL friendly for IIS. I noticed there were some modifications that could be done for Apache or UNIX..but I'm stuck with Windows IIS for now. I also checked out some other ones like Moveabletype and Wordpress which had some limited SEO modifications, but needed a database like MYSQL. The big problem I see with many of these CMS or Blog software with Search Engine Friendly URL's is that they ownly cover a small portion of optimization. Some have metatags, but globally for the e...
Post a Comment
Read more