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Multi-strategy for SEO

Wow, it's the beginning of 2006! After reading all of the SEO books in my collection last year, it's amazing how things change. On my past sites, I've used the same strategy. After all of the news from the last pubcon came out, it seems like SEO for Google has come to a halt. With all of their algorithms fighting spam, their SE has become anti-SEO. So the rules have changed. I guess that's the internet for you.

For the last few weeks, I've been thinking about what I should do with my future sites. Should I put my focus on just MSN and Yahoo? I soon realized that Google has been a big trendsetter in SE development, so it's just a matter of time that these other SE's catch on.

So in order to deal with this change, this year I'm going to use multi-strategy SEO. With 1/3 of my sites, I'll continue to make them as I did. The next third I have come up with my own SEO rules. Their somewhat leaner that before. To give you a clue, I'll be using my thesaurus quite a bit. The last third, I won't be using any SEO rules at all.

So the point I'm trying to make here is that diversification in SEO rules, as well as industries is very important. You never know what will happen to the rules of SEO in the future. Rules change all the time.

Another strategy within the strategy that I'll be using is content-advertising mix up. I'm not saying I will use ads from various companies, but I'll be splitting my sites in half. One half will contain content ads, and the other half won't. Why? I'll just say that it's another way to diversify. For one reason, I'll give you a clue. These content ads are competitors. Some are from SE's. So how does that affect your rankings?

It's better to be safe than sorry.

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